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This guest post on music promotion is written by Curtis Dean, who writes on behalf of Sage Music School. Sage Music School bases their lessons on the science and research of the psychology of learning. Their effective teaching methods create confident and capable students who enjoy the happiness of making music.

The music industry has always been a fun environment. We’ve seen a lot of careers blooming here and there. Some have become legends, while others only stand out for a rather short period of time. There are hopefuls though who continue to be in the shadows. A lot of great talents remain in the dark until we see them in reality TV shows like America’s Got Talent.

In this blog post, I’ll show you how music promotion is not that tough as you think. You need to have the right technique and methods and your music career will surely be a success.


1) Increase Your Fan Base with Your Website

If you are new to the music industry, you need to gather a large number of audiences. You may start by making short articles on tips on how to make good music, or set up a guide with the best tips you can give to people who are into mixing. Build a website or a blog. The main goal of doing this is to increase your fan base with your website. You may reference a credible source like to allow people to think that you really are worthy of being visited every day.


2) Create and Maintain a Newsletter

This is simple, yet effective. Try to promote your subjects into providing their active email address by giving freebies that are relevant to the niche you are writing. Once you have lots of email addresses on your website, you have bigger chances of promoting your music effectively.


3) Engage People at a Personal Level

The main trick to have a lot of visitors on your website is through establishing mutual relationships. It’s like the cat mentality, “I scratch you since you scratched me.” This works in music promotion as well. If a website or a blog you visit provide personal contact information, give the author a personal compliment and introduce yourself properly. With this, the chances of increasing your fan base will be greater.


4) The Music Promotion and Marketing Channels

There are two separate channels which you can use to promote your own music: online marketing and offline marketing.


Social Media Marketing is the Key

Social media marketing is the key to achieve success in promoting your identity and work in the music world. We’ve seen a lot of people’s videos go viral on social media nowadays, and you can be one of them. If you haven’t yet, create a Facebook page which links your website and other social media accounts to expand your territory.


Offline Music Marketing Works

While going online is a very effective way to promote your music online, it is also vital to let your fan base have a first-hand experience of your talents. Offline music marketing works, especially if you have created a solid fan base from your social media pages.

You may give constant updates to your fans using all of the means available which you have established, and things will follow as you’ve been doing it for years. The press can also help execute your music promotion well although, for starters, this might not be the best option.


Closing Notes

Overall, music promotion is not really as tough as you think. You need to have the right steps and techniques for you to create your name over the internet. Be sure to execute these tips by heart, and I’m sure you will be one of the music icons in the long run. As always, it takes guts and brains to be able to achieve a hundred percent success!

Are you a songwriter looking to overcome writer’s block? Check out 7 Songwriting Tips to Overcome Writer’s Block, written by guest author Kristal Bean.

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